||Avoiding the Networking Disconnect
A single soft cover book.
Avoiding the Networking Disconnect
By: Ivan Misner, Ph.D. and Brennan Scanlon
Have you ever been “sold to” while attending networking meetings? If so, this is called “the networking disconnect!” Every time one person tries to “sell” another person without forming a relationship, this is like a new circle, or connection, that will never be. But what if there was a way to actually develop these relationships and have them go full circle—a way to ensure that relationships foster referrals, which then produce results?
In Avoiding the Networking Disconnect, these are the “three Rs” of networking: relationships, referrals, and results. This easy-to-use guide for business professionals offers advice from some of the world’s top networking gurus on what to do—and what not to do—to build and maintain a sales-generating circle of relationships.